Abstract Loneliness is of special concern for the college-age population since it is prevalent during the transition to college. Attachment style is among the strongest known correlates of loneliness, but why insecurely attached students feel lonelier is unclear. The mediators identified so far, including self-esteem and self-efficacy, are all self-relevant beliefs, which points toward a broader construct that has not been tested. Because attachment is organized around internal working models of the self, and because self-concept shapes how students interpret and approach social ties and is also related to loneliness, self-concept is a plausible mechanism. The present study examined the relationship between loneliness and attachment styles, and self-concept as a mediating factor in the relationship. 1,296 students (M age = 24.5, SD age = 8.33) completed an online survey reflecting on their first year of college. Results indicated that secure and dismissing-avoidant attachment styles were negatively correlated with total loneliness, whereas avoidant and anxious/ambivalent attachment were positively correlated. Structural equation modeling indicated that self-concept partially mediated the association between attachment and loneliness; the indirect effect of secure attachment through self-concept was statistically significant, b = − 0.38, 95% CI [− 0.49, − 0.29]. Together, the predictors accounted for 43% of the variance in total loneliness. These findings point to self-concept as an individual characteristic that may be associated with lower loneliness and a point of intervention during the transition to college.