Abstract Online dating has become central to modern relationship formation, yet research has predominantly focused on heterosexual users. Queer women’s experiences remain underexplored despite their unique navigation of heteronormative platforms and multiple intersecting identity categories. Understanding how queer women construct and negotiate identity within digital dating spaces has important implications for psychological scholarship on identity development, digital self-presentation, and sexual minority mental health. We explored how Australian queer women navigated dating apps in terms of self-construction and self-conceptualisation, contexts that inherently shape identity through profile construction while presenting unique experiences and challenges. Adopting an exploratory qualitative design guided by social constructionist epistemology, we drew on queer theory, Butler’s performativity theory, and Goffman’s impression management framework. Eleven participants who identified as queer women and had used dating apps within the past six months completed a demographic survey and semi-structured interview. Data were analysed using reflexive thematic analysis. Four themes were constructed: using queer symbols to signal community membership; performing for multiple gazes in profile construction; self-judgement around representing the ‘right’ image of queerness and navigating authenticity while attracting desired matches. These themes revealed the complex intersections of queerness, womanhood, and femininity within dating app contexts. Findings extend Butler’s performativity theory and Goffman’s impression management framework by demonstrating how digital platforms create unique conditions for both performing and disrupting heteronormative scripts, while revealing psychological costs of constant identity negotiation within surveilled digital spaces. Our research contributes to understanding how dating app architectures shape queer women’s identity development and mental health, highlighting the need for platforms that better support authentic self-expression and digital infrastructure specifically curated for queer women’s embodied, agentic dating practices.